Roots

The consolidation of four office locations, each with a distinct corporate culture, into one unified space, balancing the character of each culture with overall business objectives.  This project won two awards: ARIDO Award of Merit 2006 and the ASID Best of Competition 2006.

Working with an architect, we helped transform a 1938 windowless factory into a modern light-filled facility.  One of the challenges of the project was to organize and accommodate the large volume of clothing samples and prototype designs.  The space had to facilitate and streamline workflow, improve design processes, and generate a creative vibe.

The new head-office was designed so that the two co-founders of Roots, Don Green and Michael Budman, could work out of the same space for the first time in many years. That has had a tremendous benefit in terms of the leadership and inspiration for the entire staff. The creation of a multi-purpose 2-storey atrium (great room) adjacent to large outdoor patio for informal meetings, eating, lounging and a variety of special events from fashion shows to fundraisers. Adapting a systems product to effectively house and display thousands of samples while maintaining a clean, uncluttered environment.